Uchi.ru - Gamified Language Learning

Uchi.ru - Gamified Language Learning

Interactive language learning platform for K-12 students with game mechanics and engaging content

Gamification
LXD Design
User research

Project Walkthrough

Gameplay

A game for practicing grammar, spelling, and punctuation, inspired by characters from Russian fairy tales and adventure games

Project Details Below

Overview

A part-time project focused on developing a test version of a Russian language learning game for the Uchi.ru platform.

Key Features

  • Quantitative research: Collected and analyzed student survey data about their interests
  • Reference research: Studied reference games from the gaming industry
  • Grayboxing: Designed player flow and basic UX/UI structure for the game
  • Level design: Created detailed technical documentation including game logic and motivational systems
  • Focus groups: Conducted testing sessions with the target audience

Impact

  • Released a new product within the Uchi.ru ecosystem
  • Enabled rapid hypothesis testing — the project was completed in under two months
  • After MVP refinement, the game became the second most popular product on the platform

My Role

I worked as a Project Product Manager, hired specifically to test the game hypothesis. My main responsibility was to lead a small cross-functional team and validate the concept quickly. The core gameplay loop remained unchanged after my stage of work; the Uchi.ru team later refined the design, motivational mechanics, and onboarding experience.